Wednesday 24 March 2010

Home Information Pack knocker changes strategy

The anti-hip brigade argues and has argued for sometime that the home information pack acts a bar that restricts the flow of property available for marketing.


I have never understood this argument. Nor have I ever seen any independent evidence to support this contention. In fact all anecdotal evidence would suggest otherwise. The majority of agents with whom I speak are happy with market conditions and are even happier that the customers marketing their property are serious about selling. This has saved cost on marketing and has generally I am told led to a far better return on marketing expenditure.


Deep down I consider most agents do not believe in this argument, and as previously reported believe the time has come to acknowledge the HIP is here to stay and to see what can be done to improve the HIP.


Indeed it was only yesterday that one of the most vocal of opponents Nick Salmon wrote that he is now looking for the reinstatement of first day marketing as he beginning to believe the HIP will be around in the future.


He is calling on agents to hedge their bets on the possible result of the general election by signing up to his campaign’s petition on the Number 10 Downing Street website. The petition seeks the restoration of ‘First Day Marketing’ and has already attracted over 1,400 signatures.


Knowing some agents view the HIP as an established and welcomed stream of revenue and I believe this will be shown to the case if as I understand the case to be, NAEA proceeds with a survey of its members.


I personally do not consider Grant Shapps and the Conservative Party can continue to rely on the support of the majority of estate agents, and as I have questioned before, surely the time has now come for the Conservative Party not to make the same mistake it has with its planning policy, and to take immediate steps to begin listening to stakeholders and to modify its HIP policy accordingly.

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